Our story

We’re not an agency. We’re the marketing team your brand deserves.

Plug us in to scale your strategy, campaigns, and content—without the fluff, silos, or fragmentation. Fully embedded, totally invested. We bring your brand story to life with a blend of ancient storytelling wisdom and modern digital chops.

For growing brands without a marketing department, we’re the whole crew: strategy, content, execution, and everything in between. We craft one clear, connected brand story—brought to life across every platform.

our philosophy

Human-first marketing in a data-driven world

The best brands don’t just show up—they show up with clarity, cohesion, and a human touch. But in a world overloaded with dashboards, metrics, and disconnected tactics, it’s easy to lose sight of what really matters: connection.

At Folk&Tale, we bring strategy, creative, and execution into alignment—so your brand tells one clear, compelling story across every touchpoint. This is the network effect in action: when every part of your marketing supports the other, the whole becomes more powerful. More consistent. More you.

Your brand shouldn’t feel like a Frankenstein of mismatched platforms and campaigns. It should feel like a living, breathing system—built to resonate, and built to last. We’re not here to chase algorithms.

We’re here to create connection.

From mess to momentum

We don’t do drawn-out roadmaps with nothing to show for it. We start fast, fix what’s broken, and build as we go—balancing momentum with meaning.

     1   FOUNDATIONAL FIXES

Let’s clean house: We kick off quickly by diagnosing what’s broken and fixing the things that are actively costing you leads. Think quick wins, smart fixes, and improved performance from day one.

What we do:

  • Audit your website, SEO and UX

  • Fix conversion blockers, clunky nav, or brand inconsistencies

  • Clean up your digital housekeeping - such as tagging, tracking and connectivity

  • Clear KPIs in place & a simplified dashboard from day 1

  • Bottom of funnel paid media (search + retargeting), starting to test messaging

     2   STRATEGIC REFRAME

Now, we zoom out: Once the basics are working, we hit pause and reframe. This is about defining who you are, who you’re talking to, and what you actually stand for.

What we do:

  • Full audit of your audience, competitors, brand, and voice

  • Define your brand strategy and creative platform

  • Refresh your brand identity, scaled to fit your needs.

  • Scale up media with a structured funnel

     3   BRAND IN MOTION

It’s go time: We activate your digital presence - web, email, social, creative. Every channel, one story.

What we do:

  • Develop creative: campaigns, video, lead magnets, you name it

  • Launch your new brand across web, social, email, and ads

  • Test, learn, tweak, repeat

     4   SCALE & AUTOMATE

Futureproof the machine: We build systems that scale. Reporting, optimisation, and automation to keep the machine humming.

What we do:

  • Build out automated nurture flows (email, CRM, content)

  • Launch partnerships, influencer or ambassador programs

  • Use AI and CRM tools to score, segment, and scale customers

Our FOLK

We’re a remote team of specialists led by a marketing strategist (that’s me). We do work that works - fuelled by curiosity, empathy, and the things that bring us joy.

Emily Ostrowska
Strategy Director & Founder

Sinead McLeod
Brand & Comms Strategist

Angie Groß
Client Service & Project Manager

Jay Hall
Video Director & Content Producer

Sam Ashby
Design & Art Director

Erin Joyce
Digital & Brand Designer

Sam blends strategic design thinking with digital innovation. From brand identity to on-platform creative, he brings your visual world 
to life.

Erin focuses on brand systems, social-first design, and digital UX—creating assets that are not only beautiful but built to perform.

Stephanie Saxton
Content & Copywriting

Becky White
Client Service & Project Manager

Caitlin Draper-Wheeler
SEO Specialist

Merryn Jolly
Client Marketing Manager

Caitlin blends technical SEO expertise with a content-first lens—helping your brand get discovered without sacrificing story.

Merryn works at the intersection of strategy and delivery, helping clients translate big ideas into real business results.

Jim finds the gaps that cost you customers. He turns insights into tweaks that transform performance—no guesswork, just growth.

Farbod manages paid search like a precision tool. He plans, runs, and optimises campaigns that deliver impact, not just impressions.

Sinead specialises in behaviour change and brand communications. With a background in social marketing and strategic planning, she brings a deep understanding of what makes people tick—and how to move them.

Strategist, story whisperer, and your lead partner through the chaos. Emily combines 
a commercial lens with big-picture thinking to transform scattered brands into cohesive systems.

Jay turns ideas into visually stunning, emotionally resonant stories. He’s your go-to 
for brand films, campaign content, and scroll-stopping motion work.

A natural connector and calm in the chaos, Angie ensures smooth communication, smart workflows, and seamless project delivery.

Detail-obsessed and always two steps ahead, Becky keeps things moving—from planning and scheduling to day-to-day coordination.

Steph crafts words that connect. Her content is sharp, human, and never filler—whether it’s social, email, or long-form storytelling.

Farbod Vaziri
SEM & Performance Media

Jim Martin
CRO Specialist

Strategic partners

While we build most teams in-house, we collaborate with trusted external partners for highly specialised executions:

  • Web Development: We’re currently aligning with select boutique studios for web builds based on project fit.


  • Media Buying: We work with 36 Presents to implement performance media plans at scale—ensuring your investment lands where it counts.

final thought

We’re not selling services. We’re selling clarity. When everything is out of sync—your message, your content, your platforms—it drains your momentum. We fix that.

Folk&Tale is here to bring your marketing together, unlock the power of the network effect, and tell a brand story that works everywhere, all at once.

We make brands make sense.

Let’s build something brilliant together

Book a free strategy call—no pitch, just clarity.
We’ll help you figure out where you are, and what to do next.


Let's write your next chapter